Past Work
A selection of growth work across early-stage and venture-backed companies—spanning in-house leadership, consulting, and freelance engagements.
Case Studies
Digital Health & App | Series B Health Startup
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Context: New connected thermometer launch across Shopify and Amazon
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Focus: Demand capture, review velocity, and Amazon algorithm traction in the first 90 days
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Impact: Generated early sales momentum, positive product reviews, and met ACOS targets—driving YoY sales growth post-launch
Food & Supplements | Bootstrapped DTC Brand
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Context: Employee #6 at early-stage kids’ nutrition brand scaling without external funding
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Focus: Revenue-first DTC growth, lifecycle marketing, and LTV optimization
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Impact: Helped scale the brand to IPO by increasing customer lifetime value, reducing CAC, and building sustainable DTC growth engines
Media Technology | Series C Tech Startup
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Context: Enterprise tech clients investing heavily in paid social at scale
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Focus: Managing and optimizing six-figure monthly media budgets across Meta, Google, and Snapchat
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Impact: Drove efficient, performance-led growth for global brands including Starbucks, Coca-Cola, Clorox, and Kleenex
Toys & Games | Early-Stage DTC Brand
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Context: Founder-led kids craft brand navigating early growth with limited resources and high CAC pressure
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Focus: Clarifying positioning and creative, tightening the conversion funnel, and prioritizing channels that drove immediate signal
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Impact: Built a scrappy, test-and-learn acquisition foundation that decreased acquisition costs 65% through tighter ad-to-site alignment
Saas & FinTech | Pre-Seed B2B Startup
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Context: SaaS platform seeking to scale demand generation efficiently without sacrificing lead quality
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Focus: Rapid experimentation across paid media, with iterative testing and fast-pausing of underperforming ads to protect efficiency
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Impact: Scaled spend 3x in 3 months while lowering CPV and converting traffic into leads, with weekly testing revealing outsized performance from testimonial-led, objection-handling creative and high-performing lookalike audiences
Clients & Companies
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